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What is agricultural marketing?

What is agricultural marketing?

Agriculture marketing is the buying or selling of agricultural products. They support the delivery of products from the farm to the consumers. The range of this type of marketing includes such varied products as real estate support, equipment used in cultivation and harvesting, storage facilities for harvested crops and delivery services such as transporting the harvested products to consumers. Also financial services that make it possible to secure products necessary for agriculture to function are included as part of agriculture marketing. Agricultural marketing is focused on creating a viable product. Shifts in consumer preferences, changes in political climate, natural disasters and innovations in agricultural practices are all have impact on how the agricultural marketing is carried out.



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